We have all heard the term Digital Marketing, but what does it really mean?
Digital marketing is the process of promoting and selling products or services using digital technologies, such as the internet, social media, and mobile apps. Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, pay-per-click advertising (PPC), affiliate marketing, and mobile app marketing. The goal of digital marketing is to reach and engage customers through digital channels, and to convert them into customers or clients. Digital marketing allows businesses to reach a larger audience than they would be able to through traditional marketing methods, and it provides them with a more cost-effective and measurable way to promote their products and services.
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